Brolly AI Course in Hyderbad

20+

Happy Students

20+

Happy Students

20+

Happy Students

Custom GPT Application

Curriculum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Batch Details

Trainer Name Mr. Ravi Varma, Avinash Katta
Trainer Experience 15+ Years
Next Batch Date 22nd January 2024 (11:30 AM IST) (Online)
22nd January 2024 (8:00 PM IST) (Offline)
Training Modes: Offline, Online Training (Instructor Led)
Course Duration: 3 Months
Call us at: +91 81869 44555
Email Us at: Digitalbrolly@gmail.com
Demo Class Details: ENROLL FOR FREE DEMO CLASS

Digital Marketing Course In Hyderabad

Curriculum

1. What is Marketing? – Understanding Definitions & Meaning in detail.

2. 4 P’s of Marketing – Marketing Mix and Its importance

3. Types of Online Business and their Objectives.

4. Definitions of Branding, Marketing, Advertising, Promotions and Sales

5. Market Segmentation, Targeting and Positioning. (STP)

6. Real World Case Study Example.

1. What is Digital Marketing?

2. Types of Digital Marketing

3. Digital Marketing Vs Traditional Marketing

4. Traditional Marketing Funnel

5. Digital Marketing Funnel

6. What are Impressions?

7. Brand/Product Visibility

8. What is CTR & How is it calculated?

9. What is Traffic?

10. Types of Traffic based on the source

11. Types of traffic based on the Audience

12. Difference between targeted traffic & non-targeted traffic

13. What are leads?

14. What are sales?

15. What is Visitor Engagement?

16. How to increase Visitor Engagement?

17. What is Bounce Rate?

18. How to decrease bounce rate?

19. How to convert Traffic into Leads or sales

1. Different ways to earn money online from websites.

2. Different ways to earn money online using videos.

3. Importance of blog in making money online.

4. What is Google Adsense

5. How to get your website approved for Google Adsense

6. Determining Ad positions and earning money from Adsense.

7. How to earn money by Making Vidoes and uploading them on Youtube Vidoes

8. YouTube Adsense and tricks to get get your channel monetised

9. Other monetisation methods on Youtube

10. Earning money from Youtube even before YouTube Monetization

11. Earning Money From Affiliate Marketing

12. Step by Step process on how to earn money from Affiliate Networks.

13. More ways to monetize video content online -Skillshare, Udemy &more

1. What is a web Browser? & types of browsers

2. Difference between browsers and Search Engines.

3. What is a webpage?

4. what is a website?

5. What do you need to create a website?

6. What is a Domain names?

7. What are Domain extensions?

8. How to choose a domain name for your website?

9.How to buy a domain name?

10. What is a hosting space/server?

11. Different types of hosting

12. Which type of hosting to buy?

13. How to choose a best hosting provider?

14. Buying Hosting online.

1. What is CMS?

2. Why WordPress?

3. How to install WordPress on Locol host (Your personal computer)?

4. How to install wordpress on Server?

5. WordPress Dashboard Breif

6. What are Pages?

7. What are Posts?

8. Difference between pages and posts?

9. How to create a Page and a Post?

10. What are categories?

11. How to create categories?

12. How to create different types of menus in WordPress?

13. Different types of Widgets and their usage

14. What is a Theme and Its Importance

15. How to install a theme and activate it?

16. How to choose the Right Theme for your website?

17. What are Plugins? and their Importance

18. How to allow / block the crawling for your website?

19. Page Builder plugins for designing custom pages

20. How to design a home page?

21. How to create a blog?

22. How to create Contact forms and registration forms on your website?

23. How to create an E-commerce website for free?

24. How to integrate a Payment Gateway (adding payment links) to your website?

25. How to build a sales funnel on WordPress?

26. How to optimise images on your website?

26. How to optimise your website for loading fast?

27. How to handle your website security?

28. How to maintain backups for your website?

29. List of very important plugins that are must for a website

30. Changing URL structrue for SEO purpose.

31. Add live chat options to your websites

1. What is SEO?

2. Different types of SEO

3. What are the advantages of SEO?

4. Disadvantages of SEO

5. What is SERP?

6. Understand Search Results

7. How google works in the backend?

8. What is Crawling?

9. What is Indexing?

10. Rank Math Algorithm and importance of relevancy

11. What is Google Sandbox?

12. Does Google Sandbox Exist?

13. Google Algorithm updates.

14. Special note on Panda, Penguin, Hummingbird updates.

15. Note Latest Bret Update & Upcoming Web Vitals Update.

16. Step by Step process on how to do SEO for a new website?

1.What are Keywords?

2.Different types of Keywords for SEO purpose.

3.Differentiating keywords based in user intentions.

4.What is search volume? and its importance.

5.What are LSI keywords?

6.What are intent defining keywords

7.differnce between money making keywords and informational keywords

8.How to get new keyword Ideas using google

9.Tools to use for more keyword ideas/

10.How to find search volume and tools to use?

11.Keywords Research Process

12. How to find profitable keywords for your business?

13. How to analyse difficulty of keyword?

14. How to analyse competitor keywords?

15. Deciding on keywords to target.

16. How to create strategies on how to outrank your competitors?

1. Generating content ideas

2. Forming a content framework/blueprint

3. Essential elements that your content should contain.

4. How to proofread or check the conetnt for grammatical errors

5. What is Plagiarism?

6. How to check the plagiarism of the content.

7. Best practices in content writing

1.Fundamental ON Page Factors.

2.How to write SEO optimised title for your web Page/Post.

3.How to write attractive and description to get more clicks.

4.Best practices in writing page/post URLs to rank better

5.How to optimise the different types of Headings

6.The core content optimisation principles.

7.How to use LSI keywords, synonyms and intent words for better rankings

8.Structring your webpage and prioritising content for SEO

9.How to optimise Images on the website for image rankings.

10.Importance of image file name, Image Alt tag and its size.

11.Optimisng content for visual search appearence

12.Importance of questioning words & FAQs on your page/post.

13.Importance of videos and optimising videos on the page/post.

14.How to use SEO tools to cross check the on page factors implementation.

1. Basics of Technical SEO

2. Website Structure & navigation optimisation for SEO

3. Indexability of the website.

4. Tracking and fixing indexing errors.

5. Importance of Internal linking in SEO

6. Impact of Page Speed on SEO

7. Using GT Metrix & Lighthouse for speed reports.

8. Importance of UX Signals for SEO

9. Core web vitals and their importance

10. Robots.txt & Sitemap.xml creation.

11. HTTPS & Website Security

12. Tracking and fixing broken links

13. custom 404 page

14. Importance of mobile responsiveness & mobile compatibility.

15. Touch friendly factors to boost UX and site rankings.

16. Other Technical Aspects to monitor

1. What are rich snippets.

2. Different types of rich snippets.

3. How to optimise content for different types of featured snippets.

4. How to create site link snippet

5. how to create product, rating, review snippets

6. FAQ Snippets and their benefits

7. Importance structred data tables on webpages/posts.

8. Other types of snippets and their optimisation techniques

9. Creating AMP pages and their benefits

1. What is OFF Page SEO?

2. Difference between ON Page and OFF Page

3. Why is OFF Page SEO important?

4. Backlinks and their importance

5. What are backlinks

6. Types of backlinks

7. Do’s & Don’ts in Link Building

8. Importance of Anchor text in link building

9. What is domain authority?

10. How to check a websites domain authority?

11. How to increase a websites domain authority?

12. What is spam score

13. How to check for your websites spam score

14. Getting High quality Backlinks

15. Email marketing for backlinks

16. Link Building strategies

17. Advanced techniques in Link building

18. Unnatural links and their disadvantages

19. Monitoring Link Profile of your website

20. Maintaining Link health to avoid penalities

21. Process to remove spam links using disavowing tool

22. Establishing Brand Signals to boot rankings

23. EAT & their value

24. Other Key OFF Page techniques

1. Basics of Local SEO – What, why, how

2. The Map Pack – understanding the local seo results.

3. Keyword Research for Local SEO

4. Create a listing on Google My Business (GMB)

5. Key optimisation factors in GMB

6. Product listing, Services listing in GMB

7. GMB website builder tool.

9. Importance of images optimisation and posts in GMB

10. What are NAP Citations

11. Importance of citations in Local SEO

12. Key local SEO Ranking factors

13. Importance of Social Presense & check-in’s for local seo

14. Importance of Online reputation Management for Local SEO.

1. What is Google Search Console?

2. Importance and uses of Google Search Console (GSC)

3. How to integrate your website with GSC?

4. Different types of website verification methods?

5. Setting Geo-target locations.

6. Analysing keywords, their positions and CTR’s

7. Comparing results over time of different keywords

8. Filtering keyword analysis over countries, devices and more.

9. Check for indexability

10. How to request for page indexing

11. How to check for snippets and errors.

12. Fixing crawl errors.

13. Monitor and fix mobile responsive errors.

14. Monitoring and fixing Web load speed issues.

15. Monitoring and fixing page not found errors.

16. How to use GSC for more keyword oppurtunities and idea.

1. How to earn money from SEO

2. New website SEO step by step process

3. SEO Optimisation check list

4. Creating SEO Performance report

5. SEO Interview Questions

6. Free SEO tools list

7. Paid SEO tool exposure

8. SEO Ebook & Material

9. SEO site Audits

1.What is SEM?

2.Difference between SEO & SEM?

3.Inorganic Search Results

4.Introduction to Google AdWords & PPC Advertising

5.Setting up a Google AdWords Account

6.Adwords Dashboard overview & Walkthrough

7.Types of networks in Google Ads

8.Different types of campaigns

9.Types of Ads

10.How to create a Text Ad

11.Different types of text ad extensions.

13.Do’s and Don’ts in text Ads

14.Google Ads Account Structure

15.Types of cost models in Google Ads

16.Different types of keywords in Google Ads.

17.How Google Ads define Ad positions

18.Factors that influence Quality Score.

19.How to increase your Ads Quality score.

20.Creating High Quality Landing pages

21.Different types of bidding stratagies

22.How google Bidding/Auction works

23.Key terms in Google Ads – Impressions, clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per conversion, Impression rate, Avg cpm, Avg cpv, conversion value, conversion value per cost.

24.How to launch a search campaign

25.Choosing Campaign objective, Campign and Ad Types.

26.Naming a Campaign

27.Choosing a network

28.Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting

29.Getting your Ad budgets right

30.Creating Ad Groups.

31.Creating Adcopies.

32.Types of Display Ads

33.Launching a display campaign

34.Types of Video Ads

35.Launching a video campaign

36.Ad optimisation score and tips to improve

37.Conversion tracking

38.Generation Google Ads Reports

1.Introduction to Google Analytics

2.How Google Analytics works?

3.How to set up Analytics Account for your website

4.Google Analytics Dashboard

5.Analysing Audience

6.Analysing website traffic Sources/Channels

7.Analysing Audience Demographics

8.Analysing traffic Behavioural flow

9. Analysing traffic location & Languages

10.Goals and Conversions

11.How to set up Goals?

12.Types of Goals

13.How to Integrate AdWords and Analytics account?

15.How to set up Filters?

16.How to generate reports in Google Analytics?

1.What is Email Marketing?

2.Email Marketing Basics

2.Advantages of Email Marketing.

3.Types of Email Marketing

4.Do and Don’ts in Email Marketing.

5.Email Marketing Platforms – tools.

6.using email marketing tools for Lead Generation.

7.Auto-Responders.

8.Designing Newsletters.

9.Creating mailing sequences

10.Generating sales from Email Marketing – Product sales, Affiliate sales

11.Avoiding spam folder – Double option.

12.Bulk Emailing.

13.Best practices to send bulk emails.

14.Reports Metrics and Analysis.

15.A/B Testing & Improving ROI.

16.Mail blast

17. Best tool for bulk mailing

18.Writing subject lines for high CTR

1.Social Media and Its Importance in Digital Marketing.

2.SMM Vs SMO.

3.Introduction to Facebook.

4.Facebook account setup.

5.Facebook for Personal Account and Its Elements.

6.Creating a post.

7.Facebook Page for businesses.

8.Different Types of Business pages offered by Facebook.

9.Profile Pic and Cover photo dimensions for pages.

10.Types of Posts and Statistics.

11.Hashtags and its advantages.

12.Facebook Page Designing.

13.Engaging Fans and Increase the Likes.

14.Page management options.

15.Facebook Events creation.

16.Facebook Insights.

17.Facebook Groups.

18.Facebook groups & types of groups

19. Importance and advantages of running a community on Facebook

1.Introduction to Facebook Advertisements.

2.Difference between Facebook Advertising and Google Search Advertisements.

3.Types of Promotions with Facebook Advertisement.

4.Targeting the Audience.

5.Advanced Audience Targeting.

6.Ad Formats.

7.Conversion Tracking.

8.Integrating Facebook Pixel with your website

9. Retargeting on Facebook.

10.Understanding Facebook’s ads account structure

11. Creating landing Pages/Funnels for Ads.

12.Important tips and tricks to create successful landing pages/funnels.

13. Understanding campaign Structure and their objectives.

14. Running different types of campaigns on Facebook.

15. Different types of targeting on Facebook

16.Age, gender, location, Behaviour, interest and other demographics based audience targeting.

17. Other different types of targeting

18. Optimizing and Spending controls

19. Ad copy creation techniques and types.

20. Ad creative design and types.

21. Creating and setting up Pixel

22. Custom conversion tracking

23. Attributions

24. Audience Retargeting

25. Remarking with custom audience

26. Remarking with Lookalike audience

27. Creating campaign with lookalike audience

28. Metrics & Optimizations

29. How to handle negative comments on Facebook Ads

30. Scaling Facebook Ads – Scaling with Audience expansion, Ad set scaling , CBO scaling , Ad account , Sniper method

31. How to work as a Freelancer running Ads for clients

1.What is Instagram Marketing

2.Why should you use Instagram for your business

3.How to increase followers on Instagram

4.Tips to get good Engagement on Instagram

5.Best Instagram Marketing Tactics

6.Instagram Hashtags

7.Instagram Stories & their importance

8.60seconders on Instagram – Instagram Video Ads.

9.Instagram paid advertising

10. IGTV and its importance

1.Introduction to Linkedin.

2.Linkedin for SEO.

3.Benefits of LinkedIn Network.

4.LinkedIn Profile Creation.

5.Optimizing the profile.

6.Skills and Endorsements.

7.Recommendations on LinkedIn.

8.Adding new connections.

9.LinkedIn Posts.

10.LinkedIn Groups.

11.Finding Jobs on LinkedIn.

12.Creating a business page on LinkedIn.

13.Linkedin business page customization.

14.LinkedIn Page Posts.

15. Retargeting Profile views

16. Retargeting Linkedin Marketing

17. Leads Generation in Linkedin

18. Types of Ads in Linkedin

19. Different types of Ads in Linkedin

20. Different types of campaigns and objectives

21. Audience targeting

22. Adformats & Placements

23. Budget & scheduling

24. Conversion tracking

25. Linkedin Audience network

26. Lookalike Audience

27. Custom Audience

1.Exploring content ideas

2.Content research

3.Tips to write good quality content

4.Content Spinning techniques

5.Plagiarism check for content

6.readability check for content

1.Introduction to Affiliate Marketing.

2.How Affiliate Marketing Works?

3.Earning Money from Affiliate Marketing.

4.Affiliate Marketing Networks.

5.Affiliate Marketing Niches research

6.Affiliate Marketing execution & Tips

7.Affiliate Marketing Tools.

8.Best proven strategies to make money from Affiliate Marketing.

9.Live Case Studies.

10. Amazon Affiliate Network – Physical Products – India & US

11. Impact Affiliate Network – Digital Products & Services

12. Admitad Affiliate Network

13. Other Popular Affiliate Network – Click bank , JV-zoo, Commission Junction

14. Affiliate marketing execution & tips

15. Affiliate Marketing tools

16. Best proven strategies to make money from Affiliate marketing

1.YouTube Marketing Introduction.

2.Creating Channel on YouTube.

3.Types of Videos.

4.Uploading video.

5.YouTube Video SEO.

6.Annotations and End Cards.

7.How to use Playlists.

8.Understanding Copyrights and Spam.

9.YouTube Creator Studio Dashboard.

10.YouTube Analytics.

11.YouTube channel Suspension, Policy Violation rules.

12.How to create different types of videos

13. Screen recording tools

14. Video making tools

15. Video editing tools

16. How to upload videos on YouTube

17. YouTube SEO ranking factors

18. Keyword Research for YouTube

19. YouTube Title , description , Tags optimization

20. How to design attractive thumbnails

21. End screens and cards

22. How to use Playlists

23. YouTube SEO tools for Ranking

24. Understanding Copyrights and claims

25. Making Money from YouTube

26. YouTube Adsense Monetization Tricks & Tips

27. YouTube Partner Program YPP approval

28. YouTube comment moderation

  1. What is a brand ?
  2. Brand story
  3. Brand Focus
  4. Brand Positioning
  5. Difference between Personal brand & organizational brand
  6. Step by step process of personal brands
  7. Branding Themes – Color Strategies
  8. Structuring your brand
  9. Branding on Social Media
  10. Measuring Brand Success

1.Best Freelancing sites.

2.Creating a profile in Freelancing websites.

3.Applying for works on freelancing websites.

4.Tips for getting projects on Freelancing websites.

5. Establishing network to get freelancing projects

6.Writing professional email to clients.

  1. Basics of Entrepreneurship
  2. Finding & Testing Business idea
  3. Entrepreneurship Foundations
  4. Creating Buisness plan
  5. Raising Funds for Startup
  6. Types of companies in India
  7. Payment Gateways India & Foreign
  1. What is whatsapp marketing
  2. Advantages & Importance whatsapp marketing
  3. Why is Whatsapp marketing so effective
  4. How to do Whatsapp marketing
  5. Bulk Whatsapp marketing tools
  6. Send messages to unsaved contacts
  7. Writing Attractive copies for Whatsapp marketing
  8. Best practices in Whatsapp marketing

1.AHrefs

2.SEMRush

3.MOZ

4.Canva/Crello

5.WOO Rank

6.Keyword Tool

7.Alexa

8.Ubersuggest – Pro

9. Page builders in WordPress elements Kit & Brizzy Pro

10. WordPress Image Optimizations – ShortPixel Pro

11. WordPress Plugin – Rankmath Pro

12. WordPress Backups – WPVivid

13. Liguix & Grammarly

14. Keyword tool.io

15. Frase – SEO conten research and content generation

16. Labricka – SEO Audit tool

17. Beacon & Designer – Ebook creator

18. Publer , Social Bee, Content Studio – Social Media

19. Vid IQ & Tube Buddy – Video marketing

20. Mailchimp & Krim mail – email marketing

21. Keyword Planner

22. Pably – Automations

23. Botstar – Message marketing

24. Microsoft clarity – user behavior

25. Loom/Clapboard/ Bcast – Screen Recorders

26. Vidnami/ Invideo – Video making

27. Web signals – Online Reputation Management

  1. Notes/PPT’s / Material – Ebook
  2. Interview Questions Pdf
  3. Sample Resumes
  4. Free Themes and plugins.
  5. List of websites to follow for updates
  6. List of Websites for SEO Backlinks
  7. Access to Digital Brolly’s Private Facebook Group
  8. Job Openings updates
  9. Paid Plugins and Plugins Access

1.Interview Questions

2.Resume Preparation

3.Digital Marketing Terminology

1.Google Adwords certification

2.Brolly Course completion certificate

3.Internship Certificate with brolly

4.1 Year work Experience certificate**

5. Google Ads search certification

6. Google Ads Display certification

7. Google Ads Video certification

8. Google Ads Measurement certification

9. Hubspot Certifications

Add Your Heading Text Here

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

We have a highly skilled  team of expert trainers with a proven track record of excellence and experience in their jobs.

Online Course

Online Course

Online Course

Scroll to Top